Girl Scouts of the USA (GSUSA) and DreamWorks Animation’s Spirit Untamed are collaborating to celebrate the power of girls. The two brands will uplift a shared mission to promote self-expression, community, inclusion, integrity, and discovery around the new feature film, in theaters June 4, 2021.
For more than a century, Girl Scouts has built girls of courage, confidence, and character, who discover their passions and use their voices to pave their own paths and to make change. These themes closely resonate with Spirit Untamed, which is written, produced, and directed by women. The film’s female lead, Lucky Prescott, is searching for a sense of belonging and crosses paths with two other brave, independent girls her age, Abigail Stone and Pru Granger. Together, this trio embarks on an epic adventure, uncovering a newfound sense of freedom and forging lifelong friendships.
Spirit Untamed and Girl Scouts are all about encouraging girls to use their voices and strengths to make the world a better place. In that same spirit, Girl Scouts and Spirit Untamed are bridging their shared values and joining forces to bring new interactive and experiential activities to Girl Scouts across the country, tied to the journey Lucky and her friends take in the film.
GSUSA and Spirit Untamed are supporting Girl Scouts in using their strengths to make the world a better place by providing them with a downloadable activity book that includes an interactive scavenger hunt, coloring pages, and more, featuring artwork from the film. Girl Scouts who complete the Girl Scout Law Scavenger Hunt within the activity book are eligible to earn a limited-edition Spirit Untamed fun patch.
In addition, on May 1, Spirit Untamed and GSUSA premiered the Find Your Adventure with Girl Scoutspublic service announcement (PSA) that celebrates the film’s diverse characters and positive, empowering themes that mirror Girl Scout values. The PSA amplifies GSUSA’s message to girls, parents, and volunteers: whether you have courage to spare or skills worth showing off, or you just want to make new friends, there is always a home for you at Girl Scouts—where every spirit is encouraged to shine.
“We’re thrilled to partner with DreamWorks Animation to develop interactive opportunities tied to DreamWorks Animation’s Spirit Untamed,” shared GSUSA’s Chief Strategic Partnerships and New Ventures Officer Sapreet Kaur Saluja. “Not only does the film champion diverse characters and girl representation in lead roles, the PSA demonstrates that our organization exemplifies the values reflected in the movie and shows to girls and parents how Girl Scouts is a place that supports and celebrates bold, courageous girls who make a difference in their communities.”
To further celebrate the launch of the PSA, GSUSA is giving away special swag bags to twenty-five lucky Girl Scout winners. The swag bags, valued at $125, are filled with Spirit Untamed merchandise and four Fandango codes.
Girl Scouts can digitally download the activity book and earn the fun patch, as well as enter the swag bag sweepstakes, by visiting girlscouts.org/spirit. To learn more about Girl Scouts and how to join, visit girlscouts.org/spirit, and learn more about Spirit Untamed by visiting dreamworks.com/movies/spirit-untamed.
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